• Bass Couture

Ultra Music Festival Celebrates 20 Years in Miami

Updated: Feb 8, 2019

Spin it back twenty years, it’s 1999 and you’ve just ran into a flyer for some random beach party while in Miami. You might check it out, depending on how the weekend goes, but you may consider other options or even decide to stay poolside with your friends.

Photo by Ultra Music Festival


Sure, even though Paul Van Dyk, Josh Wink, and Sandra Collins were all on the lineup, unless you were super into electronic music at the time, you may not have recognized any names. Compare it to today’s massive list of performers and I’m sure just about anyone can recognize the headliners, at least.


Believe it or not, it’s been said that the founders of the first Ultra even lost a few grand. At least that gives us small business owners the confidence to keep trying after a few losses. Over twenty years, Ultra has seen exceptional growth. Too much, as a matter of fact, after only a couple years of doubling up with two weekends, the festival was taken back down to one in 2014.


Now, fast forward twenty years from ‘99. It’s 2018. What started as a beach party has turned into one of the most attended music festivals in the world. It even took the cake for “World’s Best Festival” in 2016 and 2017, according to DJ Mag. Ultra Music Festival, still held in Miami, brings together 150,000+ people every year, with over 300,000 in 2013 when the festival was held over two weekends.


Photo by Ultra Music Festival


On March 23-25, all walks of life will unite at Bayfront Park to dance, spread love, and unite as members of this planet. This year, I’ll be heading down to experience the entire Miami Music Week and top it off with a weekend spent at Ultra. I hope to see some of y’all there!


Xoxo,

Sara

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